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Blog Posts & Articles
If as an organization, consumer knowledge is not your #1 key priority, all your digital transformation, technological and operational efforts are going to still yield marginal results. Remember…
Harvard’s 75-year long study gives marketers something to seriously stop and think about and, it might just be the answer to digital marketing’s problems…
I had the privilege to participate in a summit event where marketing executives from across North America gathered to address the future needs and challenges facing marketing. Not surprisingly, one theme was dominant: digital…
“Hyper relevant for engaging the new consumer patterns in our digitally-driven world. Where we have been to where we need to be. Adema provides a compelling roadmap for consumer-centric engagement. No more Dragons.”
Health First – Foundation
“Transformation isn’t an option. Today’s customers are demanding a radically new brand experience and Kevin’s work / Here Be Dragons brilliantly unpacks the road map for customer-centric relevancy, engagement and loyalty.”
“Adema’s book gives a great overview of digital marketing how we got here, what it is and what it is not. In a thought-provoking manner, it challenges the reader to think differently about marketing in the digital age.”
Senior Director Of Marketing
The Janssen Pharmaceutical Companies of Johnson & Johnson
“Kevin provides a comprehensive breakdown of the mindset change required, introducing proven frameworks to help align marketing strategies and tactics with a customer centric, Digital First world.”
Co-Founder Technology Business Partners
2018 Linkedin Top Voice
“Here Be Dragons will make you THINK. So be bold. Suspend what you think you know long enough to empower the necessary mind shift, consumer-centric approaches and powerful strategies this work offers. Let it in. Try it on. Be the agent of change your brand desperately needs.”