Empowering Marketing Leaders to Transform Brands

Kevin Adema

About Me

Live training & workshops, one-on-one support, brand audits, and custom engagements.

Here Be Dragons - Book Cover

Want a customer-centric, digital-first brand?

You need to read my International Best Selling book.

(only $1.78)

Quadring Engagement Matrix Dragon Academy

Launching FALL 2023

Join the QEM Dragon Academy:  Transformational training for customer-centric, digital-first brand leaders

(only $199)

Blog Posts & Articles

Digitally fit yet organizationally fat

Digitally fit yet organizationally fat

If as an organization, consumer knowledge is not your #1 key priority, all your digital transformation, technological and operational efforts are going to still yield marginal results. Remember…

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“Hyper relevant for engaging the new consumer patterns in our digitally-driven world.  Where we have been to where we need to be. Adema provides a compelling roadmap for consumer-centric engagement. No more Dragons.”


Chris Kern
Vice President
Health First – Foundation

“Transformation isn’t an option. Today’s customers are demanding a radically new brand experience and Kevin’s work / Here Be Dragons brilliantly unpacks the road map for customer-centric relevancy, engagement and loyalty.”


Rich Huisman
Jent Consulting

“Adema’s book gives a great overview of digital marketing how we got here, what it is and what it is not. In a thought-provoking manner, it challenges the reader to think differently about marketing in the digital age.”


Jeff Bakker
Senior Director Of Marketing
The Janssen Pharmaceutical Companies of Johnson & Johnson

“Kevin provides a comprehensive breakdown of the mindset change required, introducing proven frameworks to help align marketing strategies and tactics with a customer centric, Digital First world.”


Simon Chan
Co-Founder Technology Business Partners
2018 Linkedin Top Voice

“Here Be Dragons will make you THINK. So be bold. Suspend what you think you know long enough to empower the necessary mind shift, consumer-centric approaches and powerful strategies this work offers. Let it in. Try it on. Be the agent of change your brand desperately needs.”


Derek Lackey
Managing Director, Newport Thomson
Chairman, Response Marketing Association

Brands Served:

Oppenheimer Funds
EMD Serono Merck
Nestlé Purina
Health First
World Vision