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If as an organization, consumer knowledge is not your #1 key priority, all your digital transformation, technological and operational efforts are going to still yield marginal results. Remember…

Harvard’s 75-year long study gives marketers something to seriously stop and think about and, it might just be the answer to digital marketing’s problems…

I had the privilege to participate in a summit event where marketing executives from across North America gathered to address the future needs and challenges facing marketing. Not surprisingly, one theme was dominant: digital…