QEM Dragon Academy
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Strategy
- What is the problem / situation?
- What is the approach?
- What specific actions will be taken?
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Customer Profile
- Build customer-centric, emotionally engaging profiles
- Learn universal, intrinsic motivators (drivers)
- Align real customer and business needs
- Plot the course for loyal engagement
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Analytics
- Know the unique customer journeys
- Identification of most important engagement factors
- Harness the real Voice of the Customer
- Fuse real customer action against brand KPI’s
- Evolve brand action for long-term loyalty and growth
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Content
- Understand the key methods for content in a digital-first world
- Map profile positions against unique awareness-willingness brand relationship to deploy optimal content
- Develop sequential editorial calendars
- Identify channels / media for optimal content dissemination
- Evaluating and establish sustained dialogue opportunities
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System Highlights:
- World’s #1 online training platform
- Track & Monitor individual users
- Interactive learning
- Personal “real world” assignments
- Gamification methodology
- Progression testing
- KPI setting: daily, weekly, monthly advancement goal setting
